Tag Archives: Apple Month

The Apple of My Eye

February marked the 2012 Apple Month across Canada. This meant that for 29 days I ate, breathed and thought nothing but apples. I actually had a lot of fun working with the client BC Tree Fruits to encourage Canadians to eat local apples. There were several different programs running throughout the month but I was personally responsible for managing managing the 2 media events, managing their social media communities, pitching and landing media stories, management of 2 sponsorship/partnership deals, and running the Classroom Visits program.

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