The Apple of My Eye

February marked the 2012 Apple Month across Canada. This meant that for 29 days I ate, breathed and thought nothing but apples. I actually had a lot of fun working with the client BC Tree Fruits to encourage Canadians to eat local apples. There were several different programs running throughout the month but I was personally responsible for managing managing the 2 media events, managing their social media communities, pitching and landing media stories, management of 2 sponsorship/partnership deals, and running the Classroom Visits program.

Here are a few details and pictures from the media events and Classroom Visits program….

BC Tree Fruits held a media event in Calgary at the Home Tasting Room (top picture) and one in Vancouver at V in Yaletown (bottom picture). Working with an out of town venue presented its challenges but really forced me to up my logistical coordination skills – something that I’m very grateful for.

The Classroom Visits program was something that I project managed from its inception to actual execution. It involved having one of BCTF’s growers visit various classrooms over a 2 day period teaching young children how to eat healthy with apples. Besides that, we also gave each child an opportunity to decorate an apple to enter the Artful Apple contest that was being held in conjunction with Apple Month.

This program really tested my planning skills as class after class lined up for us to visit them. With a limited schedule, it was a challenge to fit so many classes in but at the end of the program, we successfully visited with over 400 students in 19 classes over 5 different schools.

Apple Month was a ton of fun and really allowed me to exercise my planning skills. Plus, I had a never-ending supply of apples which made my belly very happy.


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