Category Archives: Events

Secrets To Planning a Backyard Wedding

On May 19, 2012, I married Mark Zuckerberg. Well, at least according to the couple dozen congratulations I received on Twitter and Facebook. As most of the world knows, the Zuck married his long-time girlfriend, Priscilla Chan, in a reportedly casual but intimate backyard wedding. In fact, guests didn’t even know they were attending a wedding until they got there!

Backyard weddings have long been heralded as a sentimental, romantic and budget-friendly way of getting hitched and I suspect that we’ll see a higher number of them in the near future (thanks to Mr. and Mrs. Zuckerberg). But they do take a lot more work and meticulous planning so it may not be for everyone. Here are my 5 secrets to planning an unforgettable backyard wedding.

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A Month in Review: April

I never understand how time flies by so quickly but another month has come and gone. Here’s a quick recap of April’s events:

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Events Internship Opportunity

If you’re looking for events experience, then this internship with the Vancouver Canucks might be the right opportunity for you. I job-shadowed a Canucks Event Planner back in September and had a blast working with and learning about big-scale productions.

More details can be found here.

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My Top Event Brand

Photo Credit: Joerg Mitter

A few weeks back, Bizbash posted their Top 10 Event Brands list that profiled 10 companies who are leaders in experiential marketing campaigns. I was thrilled to see that Red Bull made the top 3 as they have long been my top event brand. Everything they do from the Red Bull Crashed Ice World Championship to the Red Bull Cliff Diving World Series to the recent Red Bull Thre3Style is exciting, innovative, fun and successful. Two my of favorite Red Bull events ever have to be Red Bull Stratos (seriously, making a freefall jump from 120,000 ft is insane!) and Red Bull Flugtag (one of the 1st Red Bull events I’ve ever experienced). I can only imagine the level of planning and coordination needed to put one of these events on and would love to have the opportunity one day to work for this brand on their event team.

What are your favorite event brands??

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The Apple of My Eye

February marked the 2012 Apple Month across Canada. This meant that for 29 days I ate, breathed and thought nothing but apples. I actually had a lot of fun working with the client BC Tree Fruits to encourage Canadians to eat local apples. There were several different programs running throughout the month but I was personally responsible for managing managing the 2 media events, managing their social media communities, pitching and landing media stories, management of 2 sponsorship/partnership deals, and running the Classroom Visits program.

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