Tag Archives: Events

I Wish I Knew That

Ever have that head slapping moment? As I’m getting more and more experienced in events, I’ve been finding myself doing that more and more. So, to save you the time (and headache), I’ve made a list of things I wish I knew or advice I wish was given to me at the beginning of my career. While the majority of the list is related to events, a lot of it is applicable to many industries and careers.

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Vera Wang and Engage 2012

The Vancouver Club hosted its first annual bridal showcase, Engage, this past Sunday. The luxurious club was filled with brides-to-be, nervous mothers and overwhelmed grooms-to-be. The highlight of the showcase (at least for me) was the bridal fashion show produced by Blush Bridal and Blitz Media. Besides being my very 1st event since I joined the Blitz team, I was also uber excited to be thisclose to gorgeous Vera Wang dresses.

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My New Year’s Events Resolutions

I recently read this great article from Sue Pelletier (@spelletier) where she wrote about her 10 new year’s resolutions for events and meetings. She lists such great things that I’ve been inspired to create my own list of resolutions. So, without further ado, here are my 2012 new year’s events resolutions…

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My Foray into the Wedding Industry

I’ve been interested in the wedding industry for a long time so when an opportunity came up in September to assist a wedding coordinator, I jumped at it!

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Things that Make Events Fail

From my experience attending and producing various events, the following things are sure-fire ways of making events fail…

  • If it ain’t broke, don’t fix it. In other words, having the same old (boring) structure. Nowadays, you need to figure out new ways of engagement. Hybrid events such as Event Camp Vancouver are a new and innovative way of keeping your participants checked-in and engaged. Having a powerful concept will do wonders for your event. My newest obsession, Pecha Kucha, is a great example of this.
  • Being wasteful. It’s more important than ever to produce sustainable, environmentally friendly events. Find creative ways to re-use decor, signage, giveaways from event to event. Source local vendors and products whenever possible to reduce your event’s carbon footprint. Limit your food wastage (some great ideas at Engage365).
  • Ignoring new technology. Technology is such an integral part of our daily lives that it is a MUST for integration into your events. Everything from using social media to build communities and market events to creating mobile apps to Skyping in speakers to using new software for registering participants are all great ways of incorporating technology. Events need to seamlessly marry the online and offline worlds.
  • Poorly defined goals/objectives. Unless you and your team are absolutely clear on what your objective and goals are for a particular event, how do you expect to successfully achieve it?
I know these things seem pretty basic and obvious but you’d be surprised at how many events fail because of one of these reasons.
How about you? Is there anything else you would add to this list?
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